Good Reasons for the Business Video Production over the Live Presentation
Producers April 26th, 2009The IPO presentation is necessary for a thriving business. Companies need it to Raise capital when Private placement capital may not be enough It can be either live, face to face or live, via the Internet. While there are many good reasons for giving a live demo, there are also many disadvantages. These disadvantages can be eliminated through the business video production.
Let’s discuss the varieties of presentations given today, starting with the live demo. The most obvious good reason is personal interaction and goodwill. This is a big advantage, but the drawbacks are just as strong. The most obvious is the cost and bother of travel. And the cost of plane tickets, hotels, and rental cars is only increasing. In addition, the modern parent is less willing to be away from the family for extended periods. For these reasons, staying in town is growing in popularity.
Which brings up the webinar. A webinar is a meeting via the Internet. In a webinar, the audience can see the computer of the presenter, and they can speak to each other over the phone or VOIP (voice over Internet protocol). A video camera improves the process by making the presenter visible to the audience and, with a second camera, can even make the audience visible to the presenter. With this optimal setup, the presenter has all of the advantages of an in-person visit (the interpersonal interaction) without the disadvantages (cost and time away from home).
But both of these types of presentations have disadvantages that might not be immediately apparent. The first of these disadvantages is that, in both the personal visit and the webinar, presenter must be there in person. And it is required for every single presentation. This is equally true of the viewer. As for the presenter, the viewer must be present. The meeting of two parties implies a calendar entry. The two parties must come to an agreement on a meeting time. With today’s hectic schedules, finding this time can take time and can involve some phone tag to resolve.
The second disadvantage of the live presentation is the quirks and missteps of all humans that emerge as stumbles and fumbles. regardless of how much we practice, we are doomed to imperfection, and the level of our professional mien is determined by the number of our “ers” and “ums” and slips of the tongue.
Once again,it’s developing technology to the rescue in the form of the high-definition video presentation. While this type of presentation has the disadvantage of the absence of direct human interaction, it overcomes the disadvantages of the live presentation and the webinar. Most obviously, it eliminates the need for the presenter to travel to the viewer’s location. Second, it saves the precious time of the presenter. Once the kinks are worked out of the video presentation, it can be viewed an uncountable number of times by an uncountable number of people. Third, the step of coordinating two or more schedules is gone. The video presentation can be viewed by each individual at whatever time is convenient, and the viewing can even be split into shorter segments that fit into the busy schedule. Finally, the perfected video has none of the slips of the tongue seen in any live presentation.